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Katarina Karoo Guesthouse
Project type
Brand Boards, Graphic Design work for business assets, Social Media content (photography & videography)
Date
2022
Location
Oudtshoorn, South Africa
Role
All Branding & Creative
Creativity in the Klein Karoo: Katarina Karoo Guesthouse
Content Creation for Katarina Karoo Guesthouse in Oudtshoorn
Project Overview:
I had the pleasure of embarking on a content creation journey for the picturesque Katarina Karoo Guesthouse, a charming old stone house nestled in the heart of Oudtshoorn.
Branding Development:
The first step was to establish a robust brand identity for Katarina Karoo Guesthouse. This included designing logos, creating engaging thumbnails, developing cohesive brand elements, crafting professional email signatures, and designing unique bookmark business cards.
Content Creation On-Site:
To truly bring Katarina Karoo Guesthouse to life, I traveled to Oudtshoorn to capture the essence of this beautiful property. Understanding the unique charm of each room and the overall ambiance of Katarina was crucial. This in-depth experience enabled me to translate the unique character of the guesthouse into compelling words and visuals, ensuring every piece of content resonates with potential guests.
Photography and Videography:
During my stay, I meticulously photographed and filmed the guesthouse, capturing its unique features and the serene atmosphere. These visuals were essential in creating an authentic and inviting online presence for Katarina Karoo Guesthouse.
Social Media Management:
Post-shoot, I returned home to manage the guesthouse's social media platforms, a task I continue to enjoy thoroughly. By regularly posting engaging content, I ensure that the online presence of Katarina Karoo Guesthouse remains vibrant and appealing to potential visitors.
