Laslappie Yzerfontein

Accommodating a creative vision: Laslappie
Stitching together the story of Laslappie
Project Overview:
Laslappie is a quirky-cool self-catering accommodation located in the charming town of Yzerfontein in the Western Cape. As my first destination and accommodation client, Laslappie provided an opportunity to blend my passion for photography, writing, and exploration into a cohesive branding and marketing strategy.

Role and Responsibilities:
My involvement with Laslappie included a variety of creative and branding tasks, such as:

Logo and Branding: Designing a logo and developing a brand identity that captures the unique, quirky charm of Laslappie.
Photography and Videography: Traveling to Yzerfontein to capture the essence of Laslappie through high-quality photos and videos, showcasing the accommodation and the beauty of its surroundings.
Additional Creative Services: Creating letterheads, email signatures, and review cards to enhance the brand's professional image.
Creative Vision:
My work with Laslappie went beyond traditional marketing; it involved telling the story of Yzerfontein and highlighting all the reasons it is worth a visit. My fine eye for everyday beauty and love of exploring new places allowed me to weave together photography and writing to create a compelling narrative.